NetSuite CRM: Delivering Greater Customer Segmentation and Lead Scoring

Having an application that can be used by all the departments of your business sounds super exciting and rare right? But this is what Oracle NetSuite has been doing for many years. Many businesses around the world have been enjoying the privilege that NetSuite has been providing them in the aid of operational, financial and professional services. Not just this, the additional benefit these organisations have been getting is having a Customer Relationship Management (CRM) system built on the same platform.

The Oracle NetSuite’s CRM provides these customers with greater flexibility and its ability to manage the dispersed team and data, customer self-service and helps the organisation improve productivity by means of better customer segmentation.

The last two years was one of the darkest periods of human civilization due to the Covid 19, the deadly pandemic that took away a large number of families who lost their loved ones world-wide. Countries globally saw a major dip in their economies leading to fall in the GDP (Gross Domestic Product). Then the war between Ukraine and Russia kept the world on its toes.

These all incidents had a major effect on the businesses. Managing customers during the times of pandemic was really a major challenge for businesses. And the employees around the globe started working at their home. For businesses to run smoothly, it was a huge challenge as all they had to do was maintain the accurate data of the inventories and client’s information. But NetSuite’s CRM made it possible by giving the data’s access to the employees who were sitting far away, inside the four walls of their house. This helped the companies to go on even during the global pandemic.

CRM + Social -Media can be an amazing combination

The best way for a business to connect with its customers in today’s time, is by means of social media platforms like Facebook, Instagram, WhatsApp, G-mail, twitter, etc. The traffic that these platforms can drive can be very high. And including the data derived from the businesses’ social media with CRM has been one of the best ways of understanding the customer behaviour and their needs. 

The businesses with NetSuite CRM can track the route from which customers have been coming to their websites. This benefits the company in segmenting the users who can become the potential customers of the business. Let’s say if Mr. A is a new user in XYZ Ltd.’s website, but has been searching for similar products of XYZ Ltd for a few days, then he surely can be a potential customer who wants the products/services that XYZ Ltd has been delivering. 

How NetSuite helps in Lead scoring and Segmentation?

Have you ever noticed getting emails from various companies, offering you coupon codes and additional offers? How did they know that you might be interested in their products or services? And how can they benefit from giving such huge discounts?  The companies by way of email marketing and social media marketing widens up their customer segmentations. They track the activities of those customers who from one way or another might have clicked any link or ads that led them to the companies’ website. The data that is stored is used to find the potential lead that in turn can be converted into a customer. Oracle NetSuite CRM has helped businesses to find potential customers. And then it checks who the customer is then transfers it to the right salesman, so that the customer has a good buying experience. This can be really helpful for the companies that have less trained or experienced salespersons or want their existing sales to increase. 

Having a system so simplified that can be used by all departments of a business can add value to the business, and help the top-level management to focus on driving the business to greater heights.  By understanding what the customer desires and what can be the possible deliverables by the company will increase customer satisfaction and customer-royalty. Also as the company is able to get to know more of its customers, it will drive the sales up which ultimately results in higher profits and a greater expansion of the business.

Here’s the link to our latest blog article https://continuityerp.com/resource/one-thing-that-all-legendary-companies-have-in-common/